By: Farhad Manjoo
The business world has long been plagued by Apple catastrophists — investors, analysts, rival executives and journalists who look at the world’s most valuable company and proclaim it to be imminently doomed.
The critics’ worry for Apple is understandable, even if their repeated wrongness is a little hilarious. Apple’s two-decade ascent from a near-bankrupt has-been of the personal computer era into the first trillion-dollar corporation has defied every apparent rule in tech.
Companies that make high-priced hardware products aren’t supposed to be as popular, as profitable or as permanent. To a lot of people in tech, Apple’s success can seem like a fluke, and every new hurdle the company has faced — the rise of Android, the death of Steve Jobs, the saturation of the smartphone market, the ascendance of artificial intelligence and cloud software — has looked certain to do it in.
But this year, as it begins to roll out a new set of iPhones, the story line surrounding Apple has improbably shifted. In an era of growing skepticism about the tech industry’s impact on society, Apple’s business model is turning out to be its most lasting advantage.
Because Apple makes money by selling phones rather than advertising, it has been able to hold itself up as a guardian against a variety of digital plagues: a defender of your privacy, an agitator against misinformation and propaganda, and even a plausible warrior against tech addiction, a problem enabled by the very irresistibility of its own devices.
Though it is already more profitable than any of its rivals, Apple appears likely to emerge even stronger from tech’s season of crisis. In the long run, its growing strength could profoundly alter the industry.
For years, start-ups aiming for consumer audiences modeled themselves on Google and Facebook, offering innovations to the masses at rock-bottom prices, if not for free. But there are limits to the free-lunch model.
If Apple’s more deliberate business becomes the widely followed norm, we could see an industry that is more careful about tech’s dangers and excesses. It could also be one that is more exclusive, where the wealthy get the best innovations and the poor bear more of the risks.
“Because of Apple’s business model — because their money comes from their profitable hardware — it has been much easier for them to make certain choices and certain arguments about how to address problems in the industry,” said Carolina Milanesi, an analyst at Creative Strategies, a technology research firm.
The thrust of Apple’s message is simple: Paying directly for technology is the best way to ensure your digital safety, and every fresh danger uncovered online is another reason to invest in the Apple way of life.
These aren’t new arguments for Apple. While Google and Facebook pursued globe-spanning scale by offering free or cheap services supported by ads, Timothy D. Cook, Apple’s chief executive, was warning of the risks of an internet advertising market run amok.
“I’m speaking to you from Silicon Valley, where some of the most prominent and successful companies have built their businesses by lulling their customers into complacency about their personal information,” he told an audience in 2015.
To many, including yours truly, Mr. Cook’s arguments sounded alarmist and self-serving. But after two years of scandal, he sounds farsighted.
Though their businesses keep chugging along, Facebook and Google, the world’s biggest internet ad companies, now face global scrutiny for the spread of disinformation, propaganda and what critics say is their products’ destabilizing effects on politics and society.
Amazon is beloved by customers, but its rapid growth has spurred economywide anxieties about the future of jobs. All three behemoths are considered growing targets for antitrust prosecution in the United States and elsewhere.
Apple’s business model, by contrast, insulates it from most of the tech fears that have emerged in the last few years. Although it makes the vast majority of the profits in the global smartphone business, Apple’s phones account for a minority of sales, blunting fears of monopoly.
Apple’s high prices also set up an expectation of safety, giving it a freer hand to police online properties like its app store, podcast directory and news app. A decade ago, when Mr. Jobs imposed rules on the iOS App Store banning scammy and pornographic apps, he was called a prude. Now his rules seem prescient.
Apple is hiring actual human journalists to build a subscription news service that could stand in contrast to the reckless news environment on social networks.
Its commitment to curating online experiences has also turned Apple into something like a moral arbiter for tech. When Apple decided to bar the right-wing conspiracist Alex Jones from its services this summer, it cut through much of the hand-wringing in the industry over Mr. Jones’s antics. Many other tech companies immediately followed its move.
Apple has not entirely escaped criticism in the Trump era. Its reliance on China, where it makes its products and expects to see much of its growth, and where its products abide by government censors, looks to be a rising liability.
Even when Apple’s products have been directly implicated in tech worries, its business model has helped it weather the storm. Consider the rising fears of “tech addiction,” the idea that kids and adults are spending too much mindless time in the digital world, egged on by tech companies’ insatiable need for our eyeballs.
In January, a pair of large Apple investors, Jana Partners and the California State Teachers’ Retirement System, wrote an open letter to Apple urging the company to address the issue. Charles Penner, a partner at Jana, told me that the campaign had targeted Apple because the company had every reason to respond.
“The biggest source of strength that Apple has is their ability to charge premium prices for their products,” he said. “Their value depends on people feeling safe and supported within their ecosystem.”
And, in fact, Apple responded. The company told the investors that it believed the overuse of tech was a serious issue, and that it had been working on it. In the summer, it unveiled a series of widely praised features meant to allow adults to police their own and their kids’ smartphone habits.
Google, apparently spurred by the same campaign, offered similar features for its Android phones. Mr. Penner told me that he appreciated the companies’ efforts, though he expects to keep pushing them to reduce their devices’ addictiveness.
Apple’s safety-first business model may become only more important as technology becomes even more intimate. The company’s latest phones can be unlocked with your face, while its watch includes sophisticated sensors to monitor your movements and your health. In pushing these and other advances, the company can reasonably argue that only its ad-free business can protect such sensitive information.
But it is worth noting that Apple’s model isn’t available to everyone. In the spring, after Mr. Cook took a few swipes at Facebook’s scandals, Mark Zuckerberg, Facebook’s chief executive, pointed out the inherent limits in Apple’s model.
“The reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can’t afford to pay,” Mr. Zuckerberg told the journalist Ezra Klein.
Since then, Apple has raised the prices of its top-end phones, and as the smartphone market slows, the company’s pristine haven from the dangers of online life might get only more expensive.
Inequality is the story of our age, and it’s no surprise that it could become the dominant story line of tech, too. As the digital world gets scarier, Apple’s technology may come to resemble a high-priced oasis for the world’s rich. Everyone else takes their chances on a free lunch.
Follow Farhad Manjoo on Twitter: @fmanjoo
The historical Christian positions on social issues don’t match up with contemporary political What should the role of Christians in politics be? More people than ever are asking that question. Christians cannot pretend they can transcend politics and simply “preach the Gospel.” Those who avoid all political discussions and engagement are essentially casting a vote for the social status quo. American churches in the early 19th century that did not speak out against slavery because that was what we would now call “getting political” were actually supporting slavery by doing so. To not be political is to be political.
The Bible shows believers as holding important posts in pagan governments — think of Joseph and Daniel in the Old Testament. Christians should be involved politically as a way of loving our neighbors, whether they believe as we do or not. To work for better public schools or for a justice system not weighted against the poor or to end racial segregation requires political engagement. Christians have done these things in the past and should continue to do so.
Nevertheless, while believers can register under a party affiliation and be active in politics, they should not identify the Christian church or faith with a political party as the only Christian one. There are a number of reasons to insist on this.
One is that it gives those considering the Christian faith the strong impression that to be converted, they need not only to believe in Jesus but also to become members of the (fill in the blank) Party. It confirms what many skeptics want to believe about religion — that it is merely one more voting bloc aiming for power.
Another reason not to align the Christian faith with one party is that most political positions are not matters of biblical command but of practical wisdom. This does not mean that the church can never speak on social, economic and political realities, because the Bible often does. Racism is a sin, violating the second of the two great commandments of Jesus, to “love your neighbor.” The biblical commands to lift up the poor and to defend the rights of the oppressed are moral imperatives for believers. For individual Christians to speak out against egregious violations of these moral requirements is not optional.
However, there are many possible ways to help the poor. Should we shrink government and let private capital markets allocate resources, or should we expand the government and give the state more of the power to redistribute wealth? Or is the right path one of the many possibilities in between? The Bible does not give exact answers to these questions for every time, place and culture.
I know of a man from Mississippi who was a conservative Republican and a traditional Presbyterian. He visited the Scottish Highlands and found the churches there as strict and as orthodox as he had hoped. No one so much as turned on a television on a Sunday. Everyone memorized catechisms and Scripture. But one day he discovered that the Scottish Christian friends he admired were (in his view) socialists. Their understanding of government economic policy and the state’s responsibilities was by his lights very left-wing, yet also grounded in their Christian convictions. He returned to the United States not more politically liberal but, in his words, “humbled and chastened.” He realized that thoughtful Christians, all trying to obey God’s call, could reasonably appear at different places on the political spectrum, with loyalties to different political strategies.
Another reason Christians these days cannot allow the church to be fully identified with any particular party is the problem of what the British ethicist James Mumford calls “package-deal ethics.” Increasingly, political parties insist that you cannot work on one issue with them if you don’t embrace all of their approved positions.
This emphasis on package deals puts pressure on Christians in politics. For example, following both the Bible and the early church, Christians should be committed to racial justice and the poor, but also to the understanding that sex is only for marriage and for nurturing family. One of those views seems liberal and the other looks oppressively conservative. The historical Christian positions on social issues do not fit into contemporary political alignments.
So Christians are pushed toward two main options. One is to withdraw and try to be apolitical. The second is to assimilate and fully adopt one party’s whole package in order to have your place at the table. Neither of these options is valid. In the Good Samaritan parable told in the Gospel of Luke, Jesus points us to a man risking his life to give material help to someone of a different race and religion. Jesus forbids us to withhold help from our neighbors, and this will inevitably require that we participate in political processes. If we experience exclusion and even persecution for doing so, we are assured that God is with us (Matthew 5:10-11) and that some will still see our “good deeds and glorify God” (1 Peter 2:11-12). If we are only offensive or only attractive to the world and not both, we can be sure we are failing to live as we ought.
The Gospel gives us the resources to love people who reject both our beliefs and us personally. Christians should think of how God rescued them. He did it not by taking power but by coming to earth, losing glory and power, serving and dying on a cross. How did Jesus save? Not with a sword but with nails in his hands.
Timothy Keller, founder of the Redeemer Presbyterian churches in New York City, is the author of “Prodigal Prophet: Jonah and the Mystery of God’s Mercy,” from which this essay is adapted.
Albert Einstein said “Life is like riding a bike, once you stop, you fall off”.
It appears that in our lives, there is no status quo. We have to make the choice, the conscious choice, to continue to grow, to continue to expand, to become healthy and to take on a healthy lifestyle. We have to actively pursue this, to remind ourselves, to remind our subconscious how we want to maintain and sustain our body and mind.
Conversely, the opposite of maintaining our wellbeing is deteriorating, and without active maintenance and positive methods of doing so, our body and mind deteriorate and gradually break down. As young kids, we continually challenge ourselves but we soon learn through peer pressure that it’s ‘safer’ to conform and to be “cool”. Increasingly, research shows that illnesses that affect us later in life begin in early childhood, including the poor choices and patterns we learn as children.
Negative choices are those actions which put destructive pressure or stress on your and mind. These include poor diet and lifestyle as well as a negative or apathetic attitude. A poor choice may not be a major problem – for example a Christmas indulgence or celebrating a birthday – but that indulgence repeated over and over again becomes a problem and represents an accumulation of poor choices. It may not affect you in the short term but an accumulation over the weeks, months and years of your life will affect you adversely.
No one puts weight overnight, but many people gain weight on over two or three years or even ten or twenty years. The weight gain is an accumulation of poor choices. It may be that one extra piece of bread a day or the fact that you stopped walking around the block or a combination of both of these.
Culled from: “The DEAL for Happier, Healthier, Smarter Kids; A Twenty-first Century Survival Guide for Parents.” ~ Dr. Peter Dingle
1. If you are working or you are running a business you have to set aside time and money to invest in your continued formal education and skills acquisition.
2. Seeing the business side, is being business minded, you can train yourself to be business minded.
3. You can only find opportunities if you are looking for them.
4. You have to be very methodical in breaking down, the reason why something is successful. Most often it is not as simple as it looks.
5. Attitude sets the altitude.
6. Every game, has its own rules, and its own language… Learn the rules, and language of the money game!
7. Planning is important, for whatever you do, whether it is for profit, or not for profit.
8. As you set about your enterprise, you must always consider the consequences of your actions. Don’t just rush headlong into doing something; hoping it will work out, just the way you want it. There are many people who have caused suffering to themselves, or to their families, simply because they took on an opponent, who was bigger, and better resourced, or better skilled than themselves; without proper planning.
9. The moment I see a problem, I immediately begin to think about the opportunities that can be created by trying to solve it.
10. God will do nothing except you pray; and you have to be clear what you want.
11. No matter what business you are in, and no matter how small or mundane, the activities, there must be continuous investment in it.
12. Whether you’re a farmer, builder or engineer, the opportunities are equal: Just add a little innovation.
13. Keeping proper, written records, is key to your success… Keep the records safe, and always have copies”
14. A vision on its own is not enough. Hard work & dedication is required to make that vision a reality.
15. Attitude determines your altitude, if you have a bad attitude, even if you are way up there, you will come crashing down, and if you are still trying to take off, a bad attitude, will keep you on the ground, revving your engines but going nowhere.
16. Integrity is better capital than money. You can accumulate it just like money, and you can use it just like money, but it goes further, and is enduring.
17. Sitting down that afternoon, with a borrowed copy of the New International Version Bible, I sat down to read the bible for the very first time, in my life…….. I just read, and read, and read…Often, I would read the whole day, and the whole night… Finally I finished it after about three weeks.
18. Always seek to get deeper understanding of an issue first. Never accept that anything is as simple as it looks, in fact when something looks really simple, then you should approach it with caution, particularly if you have never done it before.
19. The bible teaches us that every one of us is a unique individual, an absolute original. For the greatness in you to emerge, you have to become yourself, first. You will never achieve this by impersonating someone else on Twitter or Facebook, no matter how great you think they are.
20. I started in business when I was 25 years old, with only $75, pooled between myself and a friend. We went around the suburbs fixing broken lights, and gates. We invested every cent, into doing bigger and bigger projects. For me, nothing has really changed in terms of those basic principles: you start with what you have, you do what you can, you invest what you get, so that you can do bigger and bigger things.
21. My favourite business book is the bible. If you study the bible with a view to extracting principles on how to set up, and manage a business effectively, you will be absolutely amazed; it has everything.
The US military abounds with stories of soldiers sacrificing their lives to save each other. And when you ask a hero how they could be so brave, the answer is always the same.
“Because they would have done it for me.”
When Simon Sinek, author of Leaders Eat Last, heard about these military heroes, he wondered why you never hear stories like this in the business world. At first, he thought that the military just attracted better people. But he soon realized that it had nothing to do with the individuals, and everything to do with the environment – an observation he explained to the World Business Forum on Wednesday.
Human beings are inherently social animals. It’s the only reason we’re still alive. Thousands of years ago, we had no guns to protect us from saber-toothed tigers. Instead, we surrounded ourselves with people whom we trusted, creating “Circles of Safety,” to protect us from the dangers that lurked outside.
Today, businesses are supposed to be Circles of Safety that protect us from the dangers of our competition, the stock market, etc. But in most businesses, employees don’t feel safe. They’re protecting themselves from getting thrown under the bus – and it’s literally killing us. As low levels of the stress hormone cortisol constantly runs through our veins, it inhibits our immune systems and is a major factor in the global health epidemic. As if you needed another reason to skip work.
So how do you create a Circle of Safety? It’s up to your leaders to set the tone of your environment. But you can be a leader even if you’re at the bottom of your organization’s totem pole. Here’s how.
1. Know the definition of leadership.
There’s a reason nobody is upset that the company CEO makes more than entry-level employee. We all accept that leadership comes with perks, but that comes with a caveat. The group gives the leader all those perks because when the Circle of Safety is threatened, it’s not the entry-level employee that’s supposed to face the danger head-on. It’s the leader, the CEO. And this is why you can have a high-ranking position and not have a single person who would follow you in times of crisis.
“Leadership is not a rank,” Simon said. “It is a responsibility. It is a choice – the choice to sometimes put your interests aside for the lives of others.”
2. Congratulate someone in public.
Imagine that your company sends a weekly email congratulating that week’s best performer, and this week it happens to be you. You see your name in print, and you smile with pride. Now, imagine that your company did the exact same thing, but you were asked to stand up in a meeting and praised for your accomplishments in front of the entire company. Which feels better?
The reason you said the meeting is biological. When you’re praised in front of others, you’re flooded with serotonin. If you worked with a team and if you thank that team in an acceptance speech, they’re flooded with serotonin too.
“It’s about the public recognition that makes us feel valued and valued to the tribe,” said Simon.
Do you want to help someone feel included in your company? Is there someone who’s been doing an exceptional job lately? Congratulate them in public, and watch the company morale soar.
3. Call, don’t email.
We’ve said before that one way to cut down on the number of emails you receive is to call the sender back. It’s far more efficient and clears out your inbox. But it turns out there’s another benefit as well. People value when others take time and energy out of their day for them, because both are non-redeemable commodity. When you call instead of email, that person gets a surge of oxytocin, the ‘love’ chemical. By taking time and energy out of your day, that person thinks they must matter, likes you more and is far more willing to be nice to others.
4. Practice being nice.
Earlier, we said that leadership is the process of forgoing your self-interest for others’ sake. Good leaders sacrifice the numbers to save the people. It’ s never the other way around. But it’s tough to make the big decisions if you’re not making small sacrifices every day. So hold the elevator door open, even if you’re running late for a meeting. Help that stranger pick up all the papers he just dropped. You’ll get oxytocin, the stranger will get oxytocin, anybody who witnesses your generosity will get oxytocin – and you’ll all be better for it.
Decisions like this aren’t always easy. That’s exactly why you have to practice being nice in all areas of your life.
As Simon said, “Leadership is a practice. It is a skill. It requires hard work. You’re not a leader at work and you stop being a leader at home. It is a lifestyle.”
Ultimately, while the actions are sometimes hard to undertake, the premise is simple. Don’t be selfish. Put others before yourself. Do it everyday. In other words, according to Simon:
Be the leader you wish you had.
Written by: Sasha Graffagna
Source credit: superheroyou.com
Newsprint is on life support, emojis are multiplying faster than hungry Gremlins, and 300 million people worldwide strive to make their point in 140 or fewer characters.
People don’t have the time or the attention span to read any more words than necessary.
You want your readers to hear you out, understand your message, and perhaps be entertained, right? Here’s a list of words to eliminate in order to help you write more succinctly.
It’s superfluous most of the time. Open any document you’ve got drafted on your desktop and find a sentence with that in it. Read it out loud. Now read it again without that. If the sentence works without it, delete it. Also? Don’t use that when you refer to people. “I have several friends that live in the neighborhood.” No. No, you don’t. You have “friends who”, Not “friends that”.
I went to school. Or the store, or to church, or to a conference, to Vegas, wherever it is you’re inclined to go. Instead of went, consider drove, skated, walked, ran, flew. There are any number of ways to move from here to there. Pick one. Don’t be lazy and miss the chance to add to your story.
People use honestly to add emphasis. The problem is, the minute you tell your reader this particular statement is honest, you’ve implied the rest of your words were not. #Awkward
Adding this word to most sentences is redundant. Something is either necessary, or it isn’t. Absolutely necessary doesn’t make it more necessary. If you recommend an essential course to your new employees, it’s essential. Coincidentally, the definition of essential is absolutely necessary. Chicken or egg, eh?
Accurate adjectives don’t need qualifiers. If you need to qualify it? Replace it. Very is intended to magnify a verb, an adjective, or another adverb. What it does is makes your statement less specific. If you’re very happy? Be ecstatic. If you’re very sad, perhaps you’re melancholy or depressed. Woebegone, even. Very sad is a lazy way of making your point. Another pitfall of using very as a modifier? It’s subjective. Very cold and very tall mean different things to different people. Be specific. She’s 6’3″ and it’s 13 degrees below freezing? These make your story better while also ensuring the reader understands the point you’re making.
Unless you’re a Valley Girl, visiting from 1985, there’s no need to use really to modify an adjective. Or a verb. Or an adverb. Pick a different word to make your point. And never repeat really, or very for that matter. That’s really, really bad writing.
If you are visiting from 1985? Please bring the birth certificate for my Cabbage Patch Doll on your next visit. Thanks.
The word means “causing great surprise or sudden wonder.” It’s synonymous with wonderful, incredible, startling, marvelous, astonishing, astounding, remarkable, miraculous, surprising, mind-blowing, and staggering. You get the point, right? It’s everywhere. It’s in corporate slogans. It dominated the Academy Awards acceptance speeches. It’s all over social media. It’s discussed in pregame shows and postgame shows.
Newsflash: If everything is amazing, nothing is.
Absolutes lock the writer into a position, sound conceited and close-minded, and often open the door to criticism regarding inaccuracies. Always is rarely true. Unless you’re giving written commands or instruction, find another word.
See Also: Technical education would be given more attention – Minister
Literally means literal. Actually happening as stated. Without exaggeration. More often than not, when the term is used, the writer means figuratively. Whatever is happening is being described metaphorically. No one actually “waits on pins and needles.” How uncomfortable would that be?
It’s a filler word and it makes your sentence weaker, not stronger. Unless you’re using it as a synonym for equitable, fair, even-handed, or impartial, don’t use it at all.
This makes you sound uninformed, unsure of the facts you’re presenting. Regardless of the topic, do the legwork, be sure, and write an informed piece. The only thing you communicate when you include these words is uncertainty.
This word is casual, generic even. It serves as a placeholder for something better. If the details of the stuff aren’t important enough to be included in the piece? Don’t reference it at all. If you tell your reader to take your course because they’ll learn a lot of stuff? They’re likely to tell you to stuff it.
This doesn’t mean what you think it means, Jefe. It means regardless. It is literally (see what I did there?) defined as: regardless. Don’t use it. Save yourself the embarrassment.
Whether you’re ghostwriting for your CEO, updating a blog, selling a product, or finishing your master’s thesis, you need to keep your reader engaged. These 15 words are a great place to start trimming the fat from your prose. Bonus? You’ll sound smarter.
By: Prince Newman